And thus sped up its iPhone.
In 2018 Apple has replaced 11 million batteries in the iPhone, the programme of battery replacement at a much reduced price. For comparison, in previous years, Apple usually replaced only one to two million batteries in the iPhone. A significant increase in demand had a negative impact on the interest of some consumers to new models of the iPhone, said Apple CEO Tim cook.
The huge number of replaced batteries in the iPhone in 2018, said Apple CEO Tim cook at a recent meeting with employees. Cook also stressed that the increased demand for battery replacement service the iPhone had a negative impact on sales of the iPhone XS, Max XS iPhone and iPhone XR. However, according to cook, the main thing for us that Apple’s customers were satisfied and appreciated the program on replacement batteries.
At the end of 2017, it became known that Apple artificially slows down iPhone with depleted battery while keeping the feature of its smartphones a secret. Apple apologized to customers for something that is not talked about easing functions to the iPhone with depleted batteries in more detail and launched a program to replace batteries of iPhone with a big discount. This program is operated all the year 2018 and officially ended on 31 December 2018.
2019 Apple has started to replace batteries in the iPhone for the same price. In Russia the average price of battery replacement in the iPhone to an authorized service center Apple is 5100 rubles.