On June 8 the iPhone became the best selling smartphone in the world, estimated by analysts at Counterpoint. Underlying the company’s flagship Apple bypassed by the popularity of not only gamers, but even the iPhone X, who was considered the absolute leader of global sales.

iPhone 8 or Galaxy S9

According to the report Counterpoint, by the end of the research period the share of the iPhone 8 was 2.4%. In second place with a minimum gap located Galaxy S9+, whose presence in the top rating, given the negative forecasts of analysts, it was a totally unexpected phenomenon.

Why you should buy iPhone 8

Experts attribute the success of the iPhone 8 with an aggressive marketing strategy of Apple and relatively affordable price of the smartphone. According to analysts Counterpoint, an important role in the promotion of the group played a campaign “How to remove iPhone” that promotes photographic opportunities of the gadget.

The promotion is organized on the eve of the world Championship on football of 2018, has led to the strengthening of the position of the iPhone 8 in Europe and several other markets, analysts. From this we can conclude that for most consumers, the smartphone camera is crucial.

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