According to Telecompaper, the percentage of Dutch subscribers who apply for a test subscription to Disney+ is 8% of the total local audience.
Disney decided to conduct a test launch of its OTT platform in the Netherlands before the date of the official launch in the U.S. and Canada. The Dutch audience Disney+ young enough: 15% of subscribers from 20 to 30 years, 3% — from 50 to 66 years.
Analysts from Telecompaper also found that a considerable part of the audience Disney+ are the Dutch with higher education — such 9%; subscribers without a higher education — 4%. Income level, as shown by obtained statistics, it is not a particularly important factor for followers in their choice in favor of Disney+ more influenced by domestic OTT devices (smart TVs, tablets, Apple TV, Chromecast, etc.) and the level of digital literacy of users as a whole.
Disney+ was very popular among the Dutch audience Netflix: 15% of subscribers to this service have issued test disney account; among those who do not use Netflix, of only 1%. 81% of subscribers now testing Disney+ users Netflix.
SOURCE: Broadband Tv News
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