In Best Buy stores.
Apple’s decision to abandon the 3.5 mm connector into the iPhone 7 and the transition to USB-C on MacBook caused a lot of negativity from users. However, the company managed to gain from that controversial decision some benefit.
The adapter turned out to be a bestseller in one of the largest shopping networks in the world. This information was shared by analyst firm Ceros. She reviewed the list of best selling Apple products (accessories and full products like the iPhone). While most people bought the adapter. In particular the transition from 3.5 mm to Lightning connector for headphones and two-meter cable with USB-C to Lightning cable to connect your iPhone to the computer.
AirPods took first place in popularity in the second fiscal quarter of 2018. The adapter, according to the Ceros, and brought the largest revenue throughout the year.
In the best-seller list did not include some iPhone. In Ceros believe that this happened due to the fact that the Best Buy model with different colors and amounts of memory are treated as separate devices, and to conduct an objective assessment simply does not work.