Aeroflot has announced a tender procedure for targeted maintenance of the site and mobile applications. The range of services includes strategic consulting, study of the work site, identifying areas requiring improvement, improvement of the website in order to promote and increase sales. Optimizing digital platforms the airline is willing to spend to 85.8 million. All requirements applicable to Russia, UK, Germany, Italy. Applications will be accepted until April 16, the results of the procurement will fail on 8 may. The partner have to focus on optimization in the app stores, you configure the web analytical systems, tools and data collection, conduct split-testing, qualitative and quantitative usability research and design pages and applications, conduct SEO optimization, create unique texts with the aim to promote the site. The customer will assess the cost of the work (30%), qualifications of the participant (30%), experience with sites and customers of a major scale (with attendance of at least 1.5 million users per month) and technical proposal (20%). The partner will work with the ratings and user reviews in the app stores — monitor, analyze, provide feedback. His responsibilities included daily feedback, not related to the application of “Aeroflot”, and with insults, drafting complaints and sending them to Apple and Google to remove such reviews. The winner also should carry out textual and visual optimization in the app stores, analyze competitors, provide recommendations for the promotion of the suggested applications to study the conversion. The next section is the development and configuration of web Analytics — includes, in particular, recommendations for the selection and use of analytical systems to collect data, configuring Google Analytics, “Yandex. Metrics”, Google TagManager. For example, the partner is required to configure tracking of user actions in different sections of the site and application, errors, and negative user scenarios, behavioral markers (time on page, scrolling, time of implementation of a scenario), characteristics of the visited pages and sections, custom dimensions and metrics. To improve user experience and increase online sales directed multivariate and A/B tests, UX-research. SEO-optimization involves the analysis of the internal structure of the site optimization of the CTR guidelines for data markup to all types of content, optimization of the reservation system and the “travel guide”, analysis of competitors ‘ sites, analysis of performance in Google webmaster tools Yandex. The webmaster, analyzing traffic to landing pages. In addition, the partner needs to work on languages, including to promote the German version for better ranking in Google Germany. As for writing unique texts, then they are designed for Russian, English and German version of “travel-Guide”, as well as information pages and website sections dedicated to specific topics (Luggage, travel arrangements, etc.). The texts are the following: uniqueness — at least 85%, zusammensto no more than 40%, water — not more than 30%, nausea —


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