MOSCOW, 21 Nov — PRIME. Inc. is preparing to challenge Apple

Inc. in the segment of mobile payments.

The e-Commerce giant tries to convince traditional retailers to accept payments via digital Amazon Pay, according to Dow Jones, citing an informed source. Now this service is used predominantly for online shopping.

For starters, the company wants to operate with petrol stations, restaurants and other retailers that do not constitute a direct competition. Retailers, who see Amazon as a threat, unable to resist the initiative, said sources.

The desire to become a major player in the segment of consumer payments indicates a desire by Amazon to participate more actively in the lives of their clients. It is unknown exactly how clients will use Amazon Pay in the shops — putting the phone on the checkout, as in the case of Apple Pay, or perhaps scanning the code. Apple States that as of may, Apple Pay has taken in 5 million retail outlets in the United States and that the number of traders operating with this system, continues to grow.

To increase the attractiveness of Amazon Pay for retail networks, Amazon offers them a lower fee for the processing of payments and additional marketing services, the sources said.

The reduced fee for processing payments can be a convincing argument. The growing fee for the electronic exchange of data constitute a significant part of the payment of the costs and contention between retailers and payment systems. Visa Inc. and Mastercard Inc. charge of trading networks of a fee when the consumer pays the purchase card.

Customers can use Amazon accounts to make purchases in small traditional shops, including Amazon Go and its bookshops. With Amazon Pay more willing to work online shopping. Amazon Pay stores credit and debit cards, which simplifies purchase, as the buyers don’t need every time to enter your data.

According to Bernstein Research, over the 12 months to March 2018 14% of online shoppers in the US have used Amazon Pay outside of the website for making at least one online or mobile payment. Compared with the previous year the number of buyers slightly decreased.

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