In the summer, Apple became the first public company with a market capitalization which exceeded one trillion dollars. However, after the fall of the presentation shares of the iPhone maker began to fall. Experts attribute this to too high prices for Apple products. But according to the latest forecasts of analysts Morgan Stanley, Apple has all chances to become the most expensive public company.

According to experts of Morgan Stanley, in the near future the main driver of the stock exchange rise of Apple to become the new company’s services. First, analysts have in mind the service for watching videos. According to the latest rumors, its release is scheduled for spring of this year.

In addition to the service with live experts inform about other similar projects Apple. In particular, pay special newsletter and possible special rates on Apple Music.

Analysts at Morgan Stanley believe that the services and various software initiatives will help Apple to attract new users and increase profits.

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