The main problem is the very high price of the smartphone.
Authoritative analysts from Citi Research has announced the reduction of the forecast of iPhone sales in the first quarter of 2019. According to experts that earlier did not do hasty conclusions, the main problem of weak demand for new smartphones Apple is not in the weak sales of the iPhone XR. Analysts have called the “weak link” is the most expensive smartphone Apple sample of 2018 — 6.5-inch iPhone XS Max.
Experts Citi Research lowered its forecast of sales of the iPhone XS Max just 48%. Experts said that this model, though, and is unique in its kind it is the biggest iPhone in history, but because of the high prices it does not enjoy proper popularity among buyers. Price iPhone XS Max starts at $1099, which is higher than the psychologically important to many consumers, the mark of a thousand dollars.
Earlier, similar predictions about the decline of iPhone sales in the first quarter of 2019 did other analysts. However, in previous reports the emphasis was on the sales decline due to low demand for the iPhone is overrated XR. Now assume that the problem is in the iPhone XS Max.
Also analysts at Citi Research said that Apple may change the strategy of sales of the iPhone next year. Including do the new iPhone cheaper. However, the experts stressed that to expect a sharp fall in the price of Apple just not worth it.