An unpleasant forecast for Apple.
Authoritative analysts of Yuanta Securities gave its forecast on the development of the smartphone market in 2019. According to experts, Apple will have a very difficult year, which, most likely, will end the first drop of sales of the iPhone at the end of the calendar year. The leader of the smartphone market must once again become the South Korean company Samsung.
In Yuanta Securities believe that the balance of power in the smartphone market not much will change in 2019. Leaders will remain Samsung, Huawei and Apple, but the pace of growth will differ significantly. Samsung with new low-cost smartphones and a lot of new flagships will increase sales by 2%. The increasing sales of smartphones, Huawei will be 12.5%.
But the Apple case will be much worse, analysts say. According to their forecasts, iPhone sales will decline for the first time in 2019, and 4%. It is noteworthy that the same assumptions previously made by other analysts, including the reputable Ming-Chi Kuo.
However, Yuanta Securities said that much will depend on the specific plans Apple. First, the company can start selling a more affordable iPhone SE 2 or the updated iPhone 7, rumors of which appeared earlier. And secondly, Apple can go on about the market and lower prices for their next flagships. The reduction of the cost of the new iPhone will certainly have a positive impact on sales.