Recently it became known that the cupertinos acquired a startup called Asaii. It is expected that the achievements of employees of a small company will help Apple improve its music service. In particular, to improve the recommendations.
The main product Asaii was the namesake service using machine-learning techniques allowed us to evaluate and predict the popularity of individual music tracks. The search for promising compositions was carried out in popular social networks (Facebook, Instagram, Twitter) and music services (Apple Music, Spotify, SoundCloud, etc).
According to the developers of Asaii, their advanced system of estimation and forecasting in real time tracking the enormous amount of data about the songs. Because of this it was possible with high probability to predict the artist and the track in the coming weeks can lead the music charts.
As for the deal with Apple, according to unconfirmed reports cupertinos paid for Asaii about 100 million dollars. It is assumed that technology startups will help to Refine the recommendation system in Apple Music.