Unusual video from Apple.
Apple released three new iPhone ads that highlighted privacy and security of user data on the iPhone. The rollers released under the new promotion, which Apple has been actively promoted in European countries.
Apple advertising campaign “There’s More to the iPhone” is intended to indicate to the user that “iPhone is more than a device in their hands.” On a separate page, which is launched only in several European countries, Apple says on its environmental responsibility, performance, iOS 12, data protection with Face ID and other features.
Even Apple stresses security features FaceTime, which recently appeared in the scandal center because of the fact that allowed to listen to calls users.
Apple has supported their new promotional campaign by launching three new mini-video. The rollers are made in an unusual style for Apple. They are only 14 seconds and show only the text. In the first video, Apple suggests that the company will never sell its users ‘ data. In the second recalls own robot Liamthat parses the iPhone on the smallest detail. And the third indicates the ability to delete all data from iPhone remotely if the smartphone was stolen or it was lost.