Moscow, March 11 — “News. The economy is” Apple needs to boost the development and release of iPhone with a foldable screen, as the competition in the face of Huawei and Samsung have released smartphones with flexible screens.

Apple may boost the development and production of foldable iPhone to high pressure, which for the company have competitors in the face of Huawei and Samsung, reported DigiTimes citing informed sources in the supply chain. The sources say that Cupertino is seriously concerned about the prospect of backlog from emerging, a trend which could become the basis of the smartphone market in the foreseeable future.

Samsung and Huawei already have in its range of smartphones with curved screens, and Xiaomi, LG Electronics, Vivo and Lenovo are preparing similar models. Amid such competition, Apple hardly wants to stay away, because otherwise the company will lose the status of leader of innovation and will not be able to resume sales growth, market observers believe.

Unlike competitors, Apple ignores market trends, unless he sees in them great potential. At the moment, Apple is not likely to heed calls to speed up the release of the iPhone foldable and will take a wait and see position. However, copertina’t ignore the trend altogether: according to rumors, Apple has already agreed with Samsung about the supply of test and 7.2-inch flexible screens. It is noteworthy that a similar matrix is used in the Samsung Galaxy Fold, however, slightly larger.

The South Korean manufacturer did not intend to keep the technology for foldable displays in secret and make it your exclusive. Instead, Samsung hopes to become the largest supplier of folding matrices in the world. Today the company can produce 2.4 million displays per year. However, if the demand will be great — Samsung is ready to increase deliveries of folding matrices up to 10 million a year. Recall now that Samsung is the largest supplier of OLED screens. It owns 95% of the world market. Moreover, the South Korean giant has the exclusive contract to supply displays for iPhone. The closest competitor, LG Display, unfortunately, it is inferior in terms of development.

The two largest companies in the global smartphone market, Samsung and Apple, are increasingly losing positions, losing the Chinese brands led by Huawei, as consumers are deterred by high prices inherent in their premium models, it was reported recently in a new study by Gartner.

The largest producer is Samsung with a share of 17.3%. The Koreans sold 70.8 million smartphones for a specified period. In second place is Apple, which controls 15.8 percent of the global market. Huawei took third place, behind by just 1% (of 14.8%). The top five also includes OPPO and Xiaomi with a score of respectively 7.7% and 6.8%.

Apple retained the second place in market share, but recorded the greatest decline in demand for mobile devices from 17.9% to 15.8%. In the IV quarter of 2018, the company sold 4.5 million iPhone. This is 8.5 million less than for the same period in 2017, Gartner sees two reasons for the decline in demand for smartphones Apple: demand for iPhone in China and the interest of users to older models.

Bernstein analyst Toni Sacconaghi spoke earlier on this subject, stating that, for example, iPhone owners have long to use them. Over the past year, the average holding period of iPhone has increased to four years. The expert believes that Apple itself has set itself the bandwagon by starting a massive program to replace batteries of iPhone at a reduced price. Thus, it has breathed new life into used smartphones, after which those who thought about an upgrade, decided to keep a smartphone for some time.

Expert Gartner noted that the line of Apple iPhone and Samsung Galaxy receive only a “gradual and minor improvements” in each refresh cycle of devices. They cost about $1 thousand, so consumers prefer cheaper phones with comparable characteristics offered by Huawei and other Chinese brands. Anshul Gupta adds that more and more people are also “proud” to use a Chinese smartphone manufacturer and Apple products and Samsung.

People used to stand in multikilometer queues for new phones because gadgets have been radically improved camera, more clear screens and high speed data transfer — all of these features are fundamental for a modern smartphone. But now there is a slowdown in this kind of innovation. CNBC notes that often people just want a smartphone running a little longer.

Samsung has presented phones with brighter displays, fingerprint scanners that are hiding under the screen, and a function that allows you to charge wireless headphones, placing them on the back of the phone. This is nice stuff, but why would someone with a Galaxy S8, where a good display and facial recognition, will want to spend another $850 or $999 to get all the same, but slightly better?

Obviously, to continue to stay on the forefront, Apple simply has to produce a foldable iPhone, and the sooner she does, the better it will be for her. Especially if Apple engineers are not smart enough to some even more radical innovations, which will force more buyers to choose iPhone.

However, it should be noted that the flexible screen technology is still not perfect. Even Samsung engineers are currently working hard on the improvement of the display of the first announced model — Galaxy Fold. Screen trying to make more durable: now protects the matrix film after 10 thousand cycles of flexion-extension appears uneven. The company understands that the technology for foldable smartphones are still new, so it is considering a free screen replacement in case of breakage, according to Bloomberg.

One of the main problems bendable smartphones — to protect the flexible screen from damage. In conventional apparatus used tempered glass, but flexible like Samsung Galaxy or Huawei Mate Fold X, while it is necessary to rely on special polymers, which are not so reliable. Corning, whose tempered glass is used in most flagship smartphones, promises to solve this problem in the next two years.

Samsung Galaxy Fold, which should appear on sale in April at a price of about 2 thousand euros, to bend the screen inward, like a laptop and equipped with additional smaller display on the outside. The most obvious disadvantage of this design is the large thickness at the bending place, due to the need to bend the screen in a smooth arc to avoid damage. One of the main competitors Samsung, Huawei, bend your model Mate X chose a different design — the display is outside, allowing made less thickness when folded and a neat appearance.

According to analysts Canalys, shipments of smartphones bending in 2019 is not reached 2 million units. Experts believe that the manufacturers who decide to learn a new category, should ensure superior quality and durability of their devices, otherwise any problems or breakdowns can spoil the impression from the best form-factor even before he’d had the chance to gain a foothold in the market.

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