Over the last couple of years, the price of the Apple flagships have increased markedly. Along with this has grown and the average cost of the iPhone. The analysts are confident that Apple will continue to adhere to such a course. In particular, an expert at Bernstein Tony Sacconaghi said that soon the average cost of iPhone will rise to $ 800.
According to estimates Sacconaghi, by the end of this year, the average price of Apple’s smartphones will reach $ 800. But that’s not it. The analyst reports that during the year the average cost of Apple devices grew by 29%. For this indicator, the cupertinos are far ahead of competitors, and in the future, the trend is unlikely to change.
Sacconaghi notes that the increase in the average cost occurred due to rates on more expensive Apple device. In fact, the company stopped making budget decisions. If two years ago, users could buy a new iPhone 7 for $ 650, now the prices for Apple smartphones start at $ 750. But more importantly, it lower the threshold. Flagship solutions are even more expensive.