According to a new report from Counterpoint Research, Apple managed to remain the leader in global market of wireless headphones. However, in the third quarter of this year, under pressure from competitors Apple’s share of the company declined slightly.
According to experts, in the third quarter of this year, total shipments of wireless headphones has reached 33 million units. In comparison with the second quarter of 2019, this figure increased by 22%. The United States accounted for about a third of all deliveries.
As for the results of Apple in the third quarter of this year, the market share of Apple fell from 53 to 45%. Experts attribute this to the appearance in the sale of new, more affordable wireless headphones. In particular, products Xiaomi. Because of the inexpensive models of the Chinese manufacturer was able to climb to second place, finishing in 9% of the market. Three was closed by the company Samsung. The result of the Korean giant – 6%.
In the latest Counterpoint Research report not included data on the sales of AirPods Pro. However, experts note that there is now a high demand for Apple wireless headphone with noise cancelling function.