Once Apple decided that it’s vital to release the premium version of smart watch. Apparently, to luxury clients. Then the company introduced the Watch Edition in 18-carat gold for $10 thousand (almost 600 thousand rubles). As shown by the reports, the idea has become one of the failures from Apple.

Data provided by Bloomberg. According to them, the sales of Apple Watch Edition in the beginning was keeping a mark in the “tens of thousands”. Most were bought almost immediately after the start of sales. But two weeks later when the hype died down, wanting to buy the Apple Watch Edition could be counted on the fingers.

A year later, the production of luxury watches were discontinued. Apple never explained why it happened, but apparently the device has not justified itself. In addition, the Apple Watch Edition is quite quickly be outdated.

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