The American company Apple announced providers about the need to increase production of the latest iPhone line 11 by 10% or 8 million units after demand worldwide for its new smartphone has surpassed all expectations, according to the newspaper Nikkei Asian Review, citing sources familiar with the situation.
“This autumn is much zagrozenie than we expected. After increasing the orders volume of finished products for the iPhone line 11 will be higher than last year,” said one of the sources.
Nevertheless, suppliers remain cautious and Express concern that the higher level orders will not be sustainable.
“The demand is currently good. But we must be careful not to be too optimistic. I hope peak season this year will last longer than last year”, — said one of the sources among Apple’s suppliers.
Russian retailers in late September, told RIA Novosti that capture the increased demand for the new iPhone, and in some cases, the shortage of expensive models.
September 10, Apple unveiled three new smartphones — the iPhone 11, iPhone 11, iPhone 11 Pro and Pro Max. Pre-orders for them started in Russia on September 18 (in other countries — from 13 Sep), the sale started on the 20th of September along with other countries. The most expensive smartphone — iPhone 11 Pro Max memory is 512 gigabytes worth 131,99 thousand rubles.
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