Apple is leaving a company veteran Steve Dowling. This is the third top Manager, who resigned this year. And the turnover of outstanding pros are not random. They tired to follow the tastes of consumers and to produce the device in pipeline mode. But while can be quiet — on the next iPhone it would have no impact.
Vice President Арple PR Steve Dowling has decided to leave the Corporation shortly after the introduction of the new iPhone, Apple Watch and other products. This was reported in Re/code.
Dowling gave the company 16 years. He was responsible for cooperation with the media, for iPhone and for internal communication. For Vice-President on public relations veteran Арple will remain until the end of October. After resignation he is unlikely to immediately settle in another firm, as it plans to relax and spend time with the family.
The Corporation stressed that Dowling’s “leaves behind a huge legacy that will benefit the company in the future.” So says the former contractor of the Facebook Sohrab Gayrat.
“I think Dowling coping with their professional activities. Successfully conducted all sorts of intrigue before the release of a new product from Apple. You also need to emphasize that the best years, the years of the rise of Apple, occurred in the period of the work of Dowling,” — said Gayrat “360”.
The departure of veteran corporations much of her success is not impact, it is rather the internal Affairs of the company, they will not affect customers. Sure the former Apple employee Daniel Depp.
“Dowling was engaged in public relations, not the technical part. Certainly there will be changes, perhaps it will go part of the team, but users will not notice”, — said Depp.
This is the third resignation of veteran Apple this year. Informed from their posts is gone chief designer jony Ive and Vice-President for retail and online trade Angela Arends. Coincidence? Depp doesn’t think so. According to him, the “old guard” don’t like the new policy of the company, which began to go on about the consumer, too often produces products and gives other people ideas for their own.
The old members stood at the head, they remember the Apple of the times development. Jobs because he dictated to the customer what they need, not Vice versa.
“Now the veterans of the company probably hit the ceiling. They get bored. They understand that it’s time to relax. All, the era has changed,” said Depp.
Those who have not gone, kept at the expense of good wages and of the understanding that after work in the Corporation you can start a business or get a job in any company on the most favorable terms, said the former Apple employee.
The successor of the already well-known Dowling is Director of marketing Phil Schiller. “He’s younger and more familiar with modern trends and a new approach of Apple”, — said the Uzbek leader.
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