The number of payments has increased five times during the year!
Contactless payment system, Apple Pay, Google Pay, and Samsung Pay continue to gain popularity in Russia. According to a new study of Alfa-Bank and the combined company “Coherent | Euronetwork” in 2018, the Russians began to use Apple Pay, Google Pay, and Samsung Pay five times more often than the year before.
For 2018, the Russians have made almost 133 million purchases through contactless payment systems. In 2017, such purchases were five times less — about 26 million
According to experts, in Russia all contribute to the increase in the popularity of payment systems Apple Pay, Google Pay, and Samsung Pay. Banks and retailers regularly run promotions for those who pay for purchases contactless manner. The market appears more and more low-cost smartphones with the NFC module, which is required for payments. In addition, the falling price of old smartphonesthat support contactless payments.
In this regard, is projected to further increase in the popularity of payments via smartphones. According to Russian experts, in 2019 via Apple Pay, Google Pay, and Samsung Pay will be performed every sixth payment.