Together with the launch of documentary and fiction TV series the new division, under the leadership of Jamie Erlicht and Zach van Amburgo, Apple gets the Emmy recognition. The tech giant won its first Emmy award for the show “Carpool Karaoke”, which was named Best short Internet series.

This is the first Emmy for original Apple content, which will join a few technical Emmy awards won by a company from Silicon valley in recent years, the first of which in 2011 was received for the development of FireWire, and the last in 2017 for integration of Siri into the Apple TV.

In a situation of intense competition Apple Music launched “Carpool Karaoke” as an offshoot of the popular uncategorized “The Late Late Show” with James Korden on CBS in 2016. It was one of the first samples in the original content, along with reality-TV series “Planet of Apps”.

“Trying to make the show “Carpool Karaoke” without James Corden was a challenge,” said from the stage during the award ceremony Executive producer Ben Winston about Apple, in which various celebrities took the driver’s seat instead of Corden, “I realized, this is the first Emmy award for Apple!”

“Carpool Karaoke” hit the headlines last autumn after the episode with Linkin Park just a week before the death of Chester Bennington.

SOURCE: Deadline

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