The American business newspaper Wall Street Journal says that Apple has reduced production orders for all three models of the iPhone 2018. The reason for this decision is to lower the demand for smartphones than expected.
Especially difficult it was to predict the popularity of the “budget” iPhone Xr. That in turn led to lower production plan (of about 70 million units) more than a third. Production of the iPhone Xs iPhone Xs Max decreased not so much.
Reduction in the production of the new iPhone has caused disappointment and concern among suppliers about the ability of Apple to predict the demand of their gadgets. Unfortunately, in the future the iPhone will become even less transparent, since Apple announced that since the first quarter of 2019 financial year, disclose the number of iPhone sold in their income statements will not.
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