The company wants to make money.
iPhone XR will go on sale in late October. Earlier it was reported that the reason for the delay — software and hardware problems with a new LCD display, but according to the latest report from The Wall Street Journal, it is not. Apple deliberately releases a cheaper model later.
According to people familiar with the matter, in Cupertino prioritized the production of iPhone XS in an attempt to release this device to the market first. Before the official announcement of the new flagship Apple has increased the production of the 5.8-inch model with OLED display. A cheaper device with a 6.1-inch LCD screen remained in second place. It turns out, the output of the model at the end of October is not a necessary measure, and a new strategy to increase sales of the iPhone XS. Therefore, the company plans to increase revenues.
The iPhone XS on Apple’s official website is 87 990 rubles. iPhone XR will be sold at a price of 64 990 rubles. For many buyers, pricing the company makes the obvious choice of cheaper models; it is equipped with the same processor, Face ID, and a stylish glass housing, and costs substantially less.
Representatives of Apple news about the prioritization of production over the iPhone XS iPhone XR has not yet commented.