Apple always tried to take good ads, thanks to which the cupertinos won many different awards for their videos. However, recently it became known how much the iPhone maker manages the creation of one short promotional video.
According to the project Manager of the animation Studio Collby, creating one minute of animated video is the Apple from 600 thousand to 1 million dollars. Thus, last year’s Christmas advertising cost Apple company from 1.8 to 3 million dollars.
This price is due to the fact that for the movie Holiday specialists have built a real city in miniature, and then rephased the scenery in 3D, simultaneously introducing into the environment of animated characters. In addition, a significant portion of the budget was spent on music.
Project Manager of the animation Studio Collby notes that other large Western companies spend on creating their own commercials significantly less money. For example, one commercial for Nike, MTV, Google, Adidas or Sony costs about $ 100,000.