Russian grocery chain “Azbuka Vkusa” became an authorised retailer of Apple in Russia. The supermarkets are already on sale new iPhone XS, Max XS iPhone and iPhone XR — they can be purchased in the departments of “Delicatessen Stereo”, and also in the online store “Azbuka Vkusa”. Later in the shopping network will be available for purchase and iPad.
The original “Azbuka Vkusa” has launched iPhone sales in five supermarkets. Network representatives say that this phone will appear in other stores in case she is seen sufficient demand.
iPhone XS iPhone XS iPhone Max XR began to be sold in “ABC of taste” on the Apple officially set prices without any discounts. But the employees of the grocery chain said that customers will be able to use your bonus club card when purchasing Apple smartphones.
In “ABC of taste” I think that Apple may be of interest to buyers online. One of the arguments of the company is that 70% of the owners of bonus cards network own an iPhone, and only 30% of Android smartphones. But representatives of other authorized Apple retailers in Russia doubt that the initiative will be successful. The leaders of re:Store and “Beeline” I believe that the iPhone is not the product that you can successfully sell in grocery stores.