Apple introduced a new privacy feature in their systems at the Worldwide Developers Conference. In the fall, users will be able to log into multiple services using an Apple ID, without real email addresses, according Аdindex.ru.

As stated by the representatives of the company, users will be able initially to not disclose your e-mail, when ordering on the Internet a variety of goods, or to hide it later that will also make it unavailable to marketers.

According to the head of business intelligence at GroupM Brian Wieser, experienced advertisers will find other ways of organizing. He also added that the effectiveness of the advertising model must not depend on a particular data set.

Previously, Apple announced the release of the iOS operating system 13, which significantly changes the look of the iPhone. The most anticipated update is the dark theme.

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