Apple said that the escalating trade war between the U.S. and China could hurt its business. In particular, due to the increase in tariffs and other protectionist measures.
The cost of products, components and raw materials used for its production, may increase. This, in turn, affect the gross margin (the difference between the proceeds and the sale of goods). It is also more expensive iPhone, iPad, MacBook and other devices that Apple will make its products less competitive and reduce consumer demand.
Earlier Apple CEO Tim cook said that the published tariffs do not directly affect the goods of Apple. But he continues to monitor the situation and promised to share its response with the government. At the same time, as noted by cook, in some cases it is necessary to modernize trade relations, however, rates as levers of regulation are not suitable.
Earlier News.ru told how a trade war will push the copper to the bottom.