New Apple Store will be built in the Australian centre of Melbourne at Federation Square. Work has not yet begun, but Apple has already had to revise the plans.

The original draft submitted in December 2017, included the demolition of one of the most famous buildings in the Yarra valley. This caused mass protests among the locals. Many activists have made statements that the public space cannot and should not be owned by any corporations.

In February 2018, the city Council of Melbourne has held a number of meetings together with representatives of Apple to find the most appropriate option. Initially it was assumed that the Australian Apple Store will be similar to the pagoda. But in the end the project was replaced. Apple proposed to build a less eye-catching building with a flat roof.

This design is better consistent with the existing architectural ensemble of the Square Federation. Now there is a train station and several public buildings. Apple representatives believe that the construction of the flagship store of the Corporation will increase the number of visitors to the area up to two million people a year.

The issue with the demolition of one of the recognizable buildings will remain open. Perhaps a new look Apple Store will help to find a compromise between local residents and representatives of large companies.


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