According to “Interfax” net profit “eppl Rus” proxy Apple in Russia decreased by 80%.
For 2017 it amounted to 1.28 billion rubles. This is significantly lower than a year earlier to 6.4 billion rubles. In addition:
- 68% fall in income for the reporting period it was equal to 2.26 billion rubles in contrast to 7.1 billion rubles in 2016;
- 76% reduction in pre-tax income – it amounted to 2.1 billion rubles.
But total income “eppl Rus” increased by 23% and rose to 151,9 billion. This means that the IT giant has significantly increased costs in the Russian Federation, including on advertising. Really – recent Apple announcements online and offline became more noticeable.
But in the global scale of things at Apple are much better – total revenue increased to 229,23 billion US dollars in 2017, which is 14 billion more than in 2016. Net profit rose to 48.35 billion against of 45.69 billion a year earlier.
First Apple started to do business through an intermediary “eppl Rus” in 2011, whose shares belong almost completely to the Dutch holding Apple. Two years later, in 2013, the IT giant has launched in Russia the Apple Online Store.