In an interview with Reuters, managing Director AT&T John of Stanky announced that streaming service HBO Max will be available to subscribers of HBO, DirecTV and AT&T TV Now for free is about 10 million potential users.

The subscription cost of HBO, Max and a list of compatible platforms and devices will be officially announced today. It is assumed that the subscription can be issued for $17-19/month. Most likely, mobile users will offer especially great rates through partnerships with providers of communication.

Such attractive offers promise as Disney (Disney+ within 1 year will be available for free to subscribers of unlimited tariff plans Verizon) and Apple (buyers of new Apple devices will receive a free annual subscription to Apple TV+).

By 2025, AT&T expects to attract 80 million subscribers HBO Max (50 million is planned to attract in the US).

WarnerMedia Entertainment Chairman Robert Greenblatt announced that the new service should be of interest as the main audience of HBO (audience 40), and young people accustomed to a streaming format and not using pay cable.

It was also known that in 2021 are planning to launch a cheap version of a subscription to HBO with Max is, and start broadcasting live.

Due to the design of complete control over WarnerMedia network HBO Ole Partners the new service should receive wide coverage in Latin America. The details and the transaction amount was not disclosed, but we know that this division will come under upravlencheskogo financial officer WarnerMedia and President WarnerMedia International Networks Gerhard Zeiler.

SOURCE: Digital TV Europe

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