Dating service Tinder launched a new payment system only for Android devices. Users enter credit card information directly in the app. The application not only saves their payment information, but also deprives users of the ability to go back to paying via Google Play., according to Bloomberg, citing a research analyst of investment Bank Mcquire Ben miner.

“This is a huge difference,’ said the miner Agency. Is an incredibly profitable business, bringing Google billions of dollars.”

According to him, changes in the Tinder will not have a major influence, but these experiences can be shared with other developers, for example, the creators of mobile games. “Many companies will potentially try this experiment,” — says the analyst.

“We always try to provide opportunities that improve the experience of users and providing different payment options example,” said Bloomberg representative Match Justine Sacco. Google has not responded to the request of the Agency.

After the publication of the researches of the miner on Thursday, shares of the company’s Match Group, which owns Tinder, has risen to 5%, says the Agency. The stock price of Google that owns Google, the major has not changed. The representative of the Match refused to answer the question whether the company plans to change the method of payment for users with Apple devices.

Apple and Google launched the marketplace application in 2008. Third-party developers are forced to give them up to 30% of income for that sell apps through their stores, says Bloomberg. The app market is expected to grow to $157 billion by 2022, according to Analytics platform App Annie.

But the growth of the market is growing and resistance, says the Agency. Tinder is not the first company that refused to share the revenue with Google or Apple. In March, Spotify complained about Google to the European Commission. The company said that Google violates antitrust law by charging competitors high “tax”. In the end, developers are forced to either raise prices for users but then they lose out on the value of applications from Apple, Apple Music for example, or to cover these costs at the expense of yourself.

Netflix also ceased to allow users to renew a subscription through the App Store. And Epic Games company last year announced that it would not distribute via Google Play Fortnite is one of the most popular video games in the world. According to Bloomberg, joining Tinder to this movement “can cause a Domino effect” and to shake up a billion-dollar industry, which is now dominated by Google and Apple.

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