Experts from the British universities of Lincoln and Lancaster studied the behavior and habits of more than 500 smartphone users. By results of research, scientists have determined why they choose iPhone or Android gadgets, reports the BBC.
According to researchers, typically users of smartphones from Apple are younger and more open. While women prefer the iPhone, two times more than men. Android gadgets, on the contrary, often choose men of more advanced age.
“Many people do not like it when their gadgets take other people. The smartphone can say a lot about us,” said one of the study authors Heather Show.
Experts say that users prefer the iPhone, not richer than the owners of Android-smartphones. But first more concerned that their gadget is perceived as an indicator of a certain status.
Collecting all the relevant data, scientists have developed a computer program that can guess which smartphone holds.
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