American media corporations and the largest US cable TV provider Comcast Corp has signed a distribution agreement with sports streaming platform DAZN; the trend towards consolidation of operators, traditional pay-TV and online services increases.

Now users of set-top boxes Flex Xfinity (Comcast response on the popular Amazon Fire Stick and Apple TV) will get access to the application DAZN — this was announced by senior Vice President global distribution and business development DAZN Ben king. From October 5, DAZN become available (surcharge), cable subscribers with Comcast using set-top box Xfinity X1.

Service DAZN start in the States a year ago, the Chairman of the Board of the company is the former President of ESPN John skipper. The company is famous for big spending on exclusive content, especially in the field of professional Boxing — 5-year contract with the Mexican Saulem Alvarez cost DAZN in a record $365 million
The contract with Comcast was the first agreement DAZN on the distribution in North America and, most likely, not the last. Currently the company is negotiating with local cable, satellite and Internet service providers across the nine countries of presence DAZN. In the framework of the “DAZN for operators” already entered into force agreements with individual partners in Switzerland, Italy and Germany, but the company does not provide statistics on the number of subscribers.

According to king, this partnership will help make it easier for fans access DAZN and improve the quality of service. The agreement definitely advantageous and Comcast, which are already in the directory, cable broadcasting such streaming applications like Netflix, YouTube and Amazon Prime.

Meanwhile, the major TV brands, gradually losing the audience for traditional TV, are launching their own streaming platform. For example, in November launched Disney+, and in April of the following year, a major service from NBCUniversal, called Peacock. For operators of pay TV consolidation with the streaming market is definitely more profitable rivalry, and even carries an opportunity to make up financial losses due to the outflow of viewers online.

SOURCE: Reuters

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