“We will engage in an educational program”
Font has three functions. The main transfer point. We have a message we want to convey to the reader. Not to write it on pen and paper, we’ll have to gain it back.
The opposite end of the axis coordinate to draw attention. We have the text, but the priority task is to visually engage the reader.
Intermediate option — using the font we give the text an additional meaning.
To see not to read. As soon as we see letters, we cease to read them. If your friends pay attention to the details of the font, you need to rewrite the text anew. The font should not attract too much attention.
From font design has three sides. The first parameters. The designer keeps in mind the coordinate system. He thinks so: there’s the serif means the font on paper. The serifs are short, usually perpendicular bar on the end of a letter, which begins and which ends the main stroke of the sign.
Another thought in the mind of the designer: there is a high contrast so it’s not about the small pins. The contrast of the font — the ratio of the thicknesses of vertical and horizontal strokes in the letter. That is, the connecting elements in the letter. So the letter “N” consists of two vertical and one horizontal bar. The font size is the size of the letters. Standard font size 12. Point is equal to 0,376 mm. For comparison, Times New Roman font is 18 points. Therefore, if the contrast is high, the font size needs to be bigger.
Tip: do not choose the font method of scrolling. When we leaf through the menu, we see the font on the example of one phrase. To compare two font, type the text with each of them. Method to the eye doesn’t always work: you can not see the character space. Once printed, you’ll see that the text is still 20%.
The second side is a landmark composition. You decided to type the word font “Broadway” or “Algerian”, but there are no Russian letters. It was the case? Font designers care does the font support Cyrillic and how well it is implemented. Is it possible to use non-traditional fonts with Cyrillic? — It is possible. Here’s the analogy: you can wear sandals with socks? — It is possible. The question is whether it is appropriate. You are either on the podium or in the country.
The third party nature of the font. It is important to choose a font for the task. Decide: is the font for the website or print edition? Consider the requirements for the font. If you create a font for Newspapers, you need to save space. So you choose a narrow font. Note the iconic composition. For example, for design of packing you use the Kazakh language. Not all fonts have it.
Character of font-dependent parameters. The font may be public or private, bold or light, contrast or non-contrast. Serifs make the font conservative. The higher the contrast of the font, so it is sleeker.
The nature of the font depends on the historical period. Letter of the Cyrillic alphabet — a reference to the pre-Petrine Russia. Gothic letter, a reference to the middle ages. The current trend in indoor grotesque historical detail is added.
People read best what they read most often. Neutral font — a font that people are constantly working. There are two classes of fonts: serif and Grotesk. Antiqua — class printing typesetting font, which has serifs and contrast. Fonts used in printing. Alexander conducted an experiment. Went to the website of the bookstore “Labyrinth” into the category of fiction. Chose the 100 most recently added books. 26 books were typed in Newton, class of antikva. Font Petersburg on the 2nd place of 13 books. And ITC Garamond takes 3rd place — 8 books.
The grotesque, on the contrary, no notches, no contrast. An example of the grotesque you can see in your smartphones. The IPhone is a grotesque font called San Francisco, in the Google font Roboto. Prior to that, on computer screens we saw the font Lucida — open grotesque. At the Windows stood the font Verdana and Segoe UI is also open grotesques. Outdoor grotesque — the one with the letters “a”, “C”, “e”, not trying to “close the mouth”. Closed Grotesk font, which is small distance between the end elements. Now trends have changed. The screen resolution is increased. This allows the use of closed grotesques. If the screen with small resolution to use closed grotesques, the letters will stick.
How to make a great font
The problem of modern designer: fonts too much. There are several groups of fonts. One of them is the fonts, which appeared to-digital dial, late 70’s, early 80’s. It is a known fonts: Helvetica, Badoni. Helvetica — the former font Neue Haas Grotesk. After released Helvetica Neue. After 35 years, comes Helvetica Now. These fonts will not disappear, because they are updated. In 20 years will the new Helvetica. So one option is to work on well-known fonts. But be careful. Designer releases a font, such as Futura, and adds the author’s console. Then he is obliged to pay a fee to the franchisor.
Fonts operating systems — mass fonts. This is another way to make the font great. It needs to be built into the OS by default. It fonts: Areal, Times New Roman, Calibri — we are constantly working with them. These fonts can’t escape.
System or free fonts
Alexandra Korolkova made a selection of system or free fonts. Further determined the meaning that they broadcast.
The Roboto Font. “It’s just the typography, cool typography, not expect”.
The Font Is Droid Sans. “It’s just the font on the typography I do not expect, but I’m friendly.”
The font is PT Sans. “I know how to use non-system fonts, and this friendly and compact”.
Times New Roman Font. “I learn in school.”
The Font Is Liberation Sans. “I acknowledge only free fonts, Cyrillic as I do not really care”.
Input Sans Font. “I love monospaced fonts and I don’t mind $5”.
Font PT Root UI. “I love the fonts Apple, but I have no right to use them.”
Font Helvetica Neue. “I know Helvetica. Point.”
Font PT Serif, “I need a modern Antiqua. Free.”
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