Apple smart column appeared on the market quite a long time. However, while the HomePod can’t occupy a dominant position in the market. But despite this, the share of smart Apple of the column gradually increases. According to the research company Consumer Intelligence Research Partners (CIRP), in the fourth quarter of 2018, the proportion HomePod in the US was 6%.
Experts CIRP note that at the moment the market leader in smart columns remains Amazon. This became possible due to the high demand for Amazon Echo. More than 2/3 of U.S. users expressed a preference for this column. In second place with a score of 24% is Google Home. The analysts found that users are most likely to buy low cost solutions like Amazon Echo and Google Dot Home Mini, the prices of which fluctuated in the range of $ 25.
As for the HomePod, the reporting period saw the Apple column was chosen only 8% of users. Analysts attribute this primarily to the high cost of the device. Despite the new year discounts when HomePod can be purchased for $ 250-280, users were reluctant to buy such an expensive gadget.
Experts Consumer Intelligence Research Partners believe that in the near future Apple will not drastically change the situation in the market of smart speakers. This is due to the fact that kupertinovtsy not come into this segment very late. In addition, their solution is more expensive speakers competitors. HomePod and therefore not in great demand.
Recall now that the Apple column are sold to USA, UK, Australia, Canada, France, Germany, Spain, Mexico, China and Hong Kong.