Moscow, August 21 — “News. Economy.” Company Mediascope has studied how and that paid online the people of Russia in 2018 or 2019.
It turned out that overall, the percentage of users who pay periodically through the Internet, have not changed.
At the same time increased the number of those who pay for online taxi booking hotels and buying travel tickets, and users who send remittances and pay for an online game, became a little less.
Most often payment people use Bank cards, Sberbank and Yandex. Money.
What you pay for? Most users already have experience of online payment of mobile communication (85,8%), purchases in Internet-shops (81%) and utilities (74%).
These categories for several years are among the most popular. During the year the share of online payers they have not changed.
The most dynamically growing share of users who pay online for a taxi. During the year it increased by almost 12% from 45.4% in 2018 to 50.8% in 2019.
Interestingly, for a taxi was often paid young people — about 64% of respondents aged 18 to 24 years and almost 63% in the group from 25 to 34 years.
Among the audience of 35 to 44 years pay online 50% of respondents and in the group from 45 to 55 years — only 39%.
Increased the number of people using the Internet to book hotels and buy tickets for the transport by about 3% in each category.
Only in two categories, the proportion of users who pay via the Internet, decreased remittances (from 57.2% to 55%) and online games (from 28.5% to 25.3%).
Than pay on the Internet users of different ages Bank cards remain the most popular means for online payments.
Them for the year was used 90,5% of Russians. Via Internet banking paying for 89.7%, electronic money — 77.6 per cent.
The most active payment audience of online users from 25 to 34 years.
Electronic money paid 82.2 percent of respondents in this age group through Internet banking — 93.9 per cent.
The biggest share of users of credit cards in the older group, 35 to 44 years (94.4 per cent).
A leader among online payment services have traditionally remained Sberbank Online. With it at least once a year were paid 83.2% of Russians.
Yandex. Money was the second most popular service through them was calculated every second user of Runet (52.8 per cent).
The three leaders also included PayPal (46.1 per cent).
On the fourth and fifth places were electronic purses WebMoney and QIWI (of 39.9% and 36.9%, respectively).
About a quarter of respondents were paid online via Internet banking, VTB, Alfa Bank and Tinkoff Bank.
Through service VK Pay, which entered the market later than other e-wallets equivalent to 15.4% of users.
Basically, this method chooses a young audience: the highest proportion of service users are between 18 and 24 years.
The rest of the e-money more people in the group from 25 to 34 years.
Nevertheless, even the audience of 18-24 years the most popular payment services — Sberbank Online (83,2%), Yandex. Money (45%), QIWI (40.6 per cent).
Contactless payments: growth continues Contactless payments are the most popular with audiences from 25 to 34 years old (57.3 percent). On average they have used for the year 44.8% of Russians, informed of 38.3%.
Among contactless systems leads Google Pay, the number of users which for the year increased from 19.6% to 22.9%.
Apple Pay was paying 18.9% of respondents using Samsung Pay is 15.5%. Have Garmin Pay the audience much less — it was calculated about 2% of the respondents.
However, among 18-24 year olds, Apple Pay was ranked first (29%). Most Google users Pay in the group from 25 to 34 years.
Samsung Pay has traditionally closes the three leaders. People 35 to 44 years of Korean service was more popular than Apple Pay, but he could not overtake Google Pay.
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