Do you use Apple Pay?
Payment service Apple Pay continues to gain popularity, surprising leading analysts growth rate. The user base of Apple Pay has already exceeded 250 million people, which corresponds to 31% of the total number of iPhone owners. It is projected that in 2019 and will do for service, a breakthrough — the number of transactions has doubled in size.
Loup Ventures senior analyst gene Munster confessed that not all the experts were expecting such a rapid and sharp rise in the popularity of Apple Pay. According to the latest estimates, based on Apple financial report for the second quarter, 31% of iPhone users have made at least one purchase using Apple Pay. A year ago this figure was equal to 25%.
According to Munster, currently only 20% of iPhone owners use their smartphone to make purchases on a regular basis. However, in the foreseeable future, this figure will rise to 80%, said the expert. He predicts that the growth of transactions using Apple Pay in 2019 will amount to 200% compared to 2018. And this is assuming that the payment system Apple Pay only launched in 24 countries.
In 2017, Apple CEO Tim cook noted the activity of using Apple Pay in Russia. He thanked the Russian users of iPhone for your interest in the service.