Company Facebook tries to force on the SVOD market as aggregator and facilitator — the social network launches the sale of paid subscriptions.
In the trial new options will be available to a limited number of SVOD platforms: BritBox (joint streaming service, the BBC and ITV for $6.99/month), Dropout (humorous channel from CollegeHumor for $4.99/month), MotorTrend (huge catalog of content for car enthusiasts from Discovery, including the popular cycle of Top Gear, for $4.99/month) and Tastemade Plus (cooking channel for $2.99/month).
In the past year, representatives of Facebook came up with the proposal to several popular networks including HBO and Showtime, but for the test period (which will begin in the next few weeks in the U.S.), none of the major channels will not be represented in the package of the social network, as well as such SVOD platforms like Netflix and Hulu. However, in the company promise that in the future will be added new services, and while Facebook will examine the reaction of users to the innovation.
Facebook will accept payment for subscriptions, but it is not known whether the social network to remove the Commission in a trial period, and if so, to what extent. In 2018, the company launched the service on the model of Patreon, through which the audience can financially support video content creators; it is known that since the beginning of January 2020, Facebook will take a percentage of the revenue generated by new subscribers and 30% for users of the desktop version and 15% for mobile users.
Facebook is beginning to use the model SVOD-aggregators like Amazon, Apple and Roku, whose applications for smart TV and mobile devices give paid access to the most popular streaming channels — HBO, Showtime, Starz, CBS All Access, Epix, Tastemade, Sundance Now, CuriosityStream, Comedy Central Now, and many others. At Facebook, in contrast to the mentioned companies, yet own a smart TV device, but we know that this fall the company plans to market a device of this kind.
Experiment with paid subscriptions is intended to stir up its own video platform Facebook Watch, launched two years ago for free (advertising-supported) broadcast a huge number of TV series and shows, including original content, for example, talk show Jady Pinkett Smith Red Table Talk and the restarted version of the reality show The Real World from MTV. In June the number of daily users Watch amounted to 140 million
Theoretically, Facebook with new paid options will be able to significantly increase the involvement of users — they will be discussing the new series in special discussion groups, to organize virtual joint views with the debate in real time (this option is called Watch Parties).
The first partners SVOD experiment Facebook have a convincing number of fans among users of the social network: the page Tastemade almost 31 million subscribers, from College Humor — more than 9 million at MotorTrend — more than 3 million of recently launched platform BritBox on Facebook while less than 200 thousand subscribers.
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