Operator fiscal data OFD.ru published results of studies on the demand for new iPhone models for the first three days from the start of sales — September 20-22.
According to analysts, the company only sold 5 854 smartphone totaling 469,5 million. Last year these figures are for iPhone models and iPhone XS Max XS was 2 163 units and 217,2 million, respectively.
On 20 September, the Russians bought 2 775 smartphones account for 47% of all sales for 3 days. On the first day from 9:00 to 23:59 in Russia bought at least one new iPhone 11 per minute. The most active hours of the sales were in the interval from 11:00 to 15:00.
More than half (54%) of all sales accounted for 11 iPhone, 29% on iPhone 11 Pro, the remaining 17% of iPhone 11 Pro Max. Average price for iPhone model 11 was 60 391 rubles, iPhone 11 Pro — 98 614 rubles, iPhone 11 Pro Max — 113 359 rubles. The largest number of new iPhones were purchased in Moscow (1580 units), Moscow region (502 PCs), St. Petersburg (303 PCs), Krasnodar region (298 PCs), the Republic of Tatarstan (243 PCs), Samara region (229 PCs), Sverdlovsk region (152 units), Bashkortostan (135 PCs), Khanty-Mansiysk (134 PCs) and Novosibirsk region (131 PCs).
This year Apple introduced the two models in the new colors. Among the models Pro and Pro Max dark green (Midnight Green) became the most popular among Russians. In second place is the gray space (Space Gray), for them is Golden (Gold) and silver (Silver).
IPhone 11 was more conservative: 44% chose classic black, 22% stayed white, and 16% chose red. The least popular colors — green, purple and yellow — located on the 4, 5 and 6 respectively.
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