Mobile operator Tele2 has analyzed the activity of the subscribers in Samara region, on 23 February and 8 March. According to statistics, the total number of voice calls in the international women’s day on 10% has exceeded the number of calls made the Day of defender of the Fatherland. The duration of all incoming calls to the women in their holiday quarter more conversations on February 23. Traditionally women are more verbose during the holidays unexpectedly lost the male half of the average length of one challenge: according to experts, on average, every congratulation on February 23, lasted almost 5 minutes and the average duration of an incoming call to women in their holiday was about 7 minutes.
High activity on international women’s day was observed by Tele2 and other communication channels. The number of SMS sent by the men in this festival, 40% more than the similar indicator recorded by the operator on the Day of defender of the Fatherland. In connection with the growing popularity of social networks and instant messengers Tele2 also compared the use of Internet traffic during the holidays. The number of downloaded gigabytes on international women’s day on 10% exceeds the amount of data traffic used on 23 February.
In addition, Tele2 has analyzed the emergence of new devices on their network February 23 and March 8. The operator suggested that smartphones could become a gift to one of the gender of the holidays. According to statistics, the number of such gadgets for men the Day of defender of the Fatherland increased by a quarter more than in women 8 March as a gift for men customers and a half times more often chose gadgets premium Apple and Samsung. Smartphones category top-brands Honor, Huawei, Xiaomi, Meizu equally often given to both men and women.
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