The combined company “Coherent | Euronetwork” and “M. Video-Eldorado” reported statistics for the first quarter of 209 years in the Russian market of smartphones.
The leader in unit sales for the first time has become the brand of Honor, a subsidiary of Huawei. It saw more than a quarter of smartphones sold. The demand for devices of this brand have increased year-on-year by 2.5 times.
According to the “Coherent | Euronetwork” from January to March 2019 the Russians acquired 6.7 million smartphones for a total amount of 107 billion rubles. Compared to the same period in 2018, the market grew in units by 8%, and in monetary terms by 13%. Increased and the average cost of smartphones: in the 1st quarter of 2019 it was 15.9 thousand rubles, while a year ago — to 15.2 thousand rubles. Leader in terms of units, was Honor, should be placed Samsung and Apple. In monetary terms, the leader remains Apple.
According to “M. Video-Eldorado”, the results of the period January-March market growth of 8% in units and 18% in the money to 6.8 million and RUR 112.8 bn. The average price has thus increased year-on-year by 9% and reached 16 500 rubles.
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