Smartphones were the most popular gadgets among Russians in December 2018. By the end of the month will be sold in Russia more than 4 million smartphones in the amount of from 65 to 70 billion rubles, follows from the study of the combined company “Coherent | Euronetwork” about consumer preferences of Russians in the technology market for the last month of the year (RNS).
“The highest demand category of smartphones. Total for December will be sold over 4 million units in the amount of from 65 to 70 billion rubles”, — reported in the survey.
The average check purchase will increase by 2% in comparison with the same period of 2017 and will reach 16 thousand. The most popular smartphone in terms of units, was Honor 7A (16Gb) in cash — iPhone X (64Gb).
Second place in the ranking of the most popular technology purchases of steel plates. By the end of December to sell about 500 thousand devices worth about 5 billion rubles. The average receipt for the purchase of tablets will account for 10.4 thousand rubles, an increase of 10% year-on-year. Most Russians are choosing a tablet Huawei MediaPad T3, in monetary terms, took first place in the 2018 iPad Wi-Fi with 32Gb memory.
Three leaders closes the category laptops — their sales will amount to 350 thousand units for the sum more than 12 billion rubles. The average bill for December compared to the same period in 2017 will increase by 9% and will amount to 36 thousand rubles. Most popular Asus R540YA-XO808T, the leader in sales in monetary terms was the Apple MacBook Air 13.
Further located on the popularity of the category of portable speakers, according to the study. The sales volume will be 320 thousand units for the sum of 1,4 billion roubles. The average check increased by 2.2% year-on-year and amounted to 4.4 thousand rubles. In fifth place — game consoles, sales of which by the end of the year will be about 150 thousand to $ 3.4 billion. The average bill rose 19% and has made 22,4 thousand rubles.
Sixth place in the ranking took the action Cam. From 1 to 31 December will be sold about 50 thousand devices in the amount of 380 million rubles. The increase in the average cheque will amount to 12% — up to 8 thousand rubles.
“The trend this year is the category of portable speakers, which increased in comparison with the similar period of the last year will amount to more than 30%”, — said Vice-President of sales David Borzilov.
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