On the eve of the British Grand Prix in Formula 1 has released the first playlist F1Tracks, combining music and the sounds of Formula 1, placing it on platforms Sportify, Deezer and Apple. It will be updated every Friday in accordance with four main categories: Tempo, the Mechanics, the atmosphere and the Fans.
The main playlist will complement the lists prepared by the world stars. Participation in this project will take Mabel is an English singer make a playlist for the British Grand Prix — as well as British pop band Hot Chip, Irish band Two Door Cinema Club performing music in the style of indie rock and indietronica.
Tanya Wilkinson, head of Department on work with partners: “F1Tracks one of the first steps to creating our musical applications, which each week will offer fans custom-made playlists. Through collaboration with musicians, we can position the Formula 1 media and entertainment brand.
I began my career in the marketing Department of Columbia Records UK and kind for joint promotion of brands, which we can develop in our sport, attracting talented artists to the race and inviting them to use our global platform.”
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