WhatsApp and Viber stiffened.

In the social network Instagram added the ability to send voice messages maximum duration of one minute. Sending audio messages is available to all users via Instagram Direct — a built-in service to exchange messages. Representatives Instagram announced the long-awaited for many users the innovations in the official blog service Twitter.

To send a voice message, users need to select the contact to Direct and hold on the microphone icon. Immediately after the start of the voice message. At the time of launch of innovations the maximum length of voice message is one minute.

According to experts of the publication TechCrunch, the innovation that will make Instagram even more serious competitor for the leading WhatsApp messenger and Viber. The ability to send voice messages will allow the users of Instagram to communicate with friends without leaving the application.

Earlier it became known that Instagram is planning to add mobile app and the ability to make calls. Future innovation is also designed to increase the overall functionality of Instagram to attract the audience of the popular instant messengers.

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