In the third quarter of 2019 in Russia imported 11.7 million smartphones and keypad phones, which is 11% less than figures for the third quarter of last year. In the first 9 months the decline of supply was 6% in total, the country imported 32.4 million of devices.
Almost 2/3 of the volume of deliveries for the smartphone more than 7 000 rubles — in this segment delivery increased by 2%. The most cheap device showed a reduction in supply by 18%. The tendency of Russians with primitive push-button phone to a smartphone lasts a long time.
Focused GS Group predict that the last quarter of 2019, the supply of the cheapest phones will decrease even more — up to 5 million devices, which will give the fall in this segment by 30% for the quarter and 22% in 2019.
The cheapest phones, including the keypad, are gradually losing their positions, this continues is not the first year, and to reverse the trend is unlikely to succeed. As has told to journalists of “Kommersant” one of the retailers, the main reason for the reduction in sales of push-button phones was the reduction in the number of migrants who usually bought most of these devices.
And though the official statistics shows that arrived in Russia is 9.7% more foreigners, and workers from their number became 1.8% more often retail network notice these changes first.
Among smartphones in the third quarter sales also declined — but by only 2.2%, in monetary terms, it is a little more than $ 2 billion. Interestingly, IDC has noticed a trend of Russians smartphones in the price range of 200-300 dollars, or 12 900 — 19 400 rubles. The average retail cost of the smartphone amounted to 15 200 rubles.
In the lead — Huawei and Honor brand, followed by Samsung and Xiaomi, Apple was in fourth place in the number of sold devices. Revenue leader Samsung, which for the first time surpassed Apple on this indicator.
Another reason for the decrease in supply of phones in Russia could be the increase in the medium term their use is for the last 2 years average life one smartphone has increased from 2 to 3 years.
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