Russian retailers and mobile operators traditionally, before the release of new devices Apple has lowered prices on previous models of the smartphone, RNS reported in the press service of retailers and mobile operators. According to the representative of the press service of the group “M. Video-Eldorado”, the networking group has already reduced prices on previous generation Apple smartphones. “The network of M. Video and Eldorado has lowered the price of iPhone 7, 8, 8 Plus and XR an average of 10%”, — noted in press service. In retail outlets of MTS, “Beeline” and “Megaphone” have reduced the price of iPhone XR in all versions told the representatives of the operators. Similarly, prices were reduced in the salons of the company “Svyaznoy Evroset”, told RNS the representative of the retailer. “At the moment we have reduced prices on the iPhone XR. For example, iPhone XR 256Gb is 64 900 rubles instead of 69 990 rubles. This is a traditional decline in prices, which occurs every year after the announcement of the new iPhone”, — said the press service of the company “Svyaznoy Evroset”. “In a retail network of MTS from discount prices on iPhone XR in all versions. On average, the cost was less than 5000 rubles. In other models, we constantly adjust prices depending on the market situation”, — said the representative of MTS. “Today Beeline prices on all iPhone XR was reduced by 5 thousand rubles”, — said the representative of “VimpelCom”. “Since September 11, the price of iPhone XR in the salons of the retail network of “MegaFon” is reduced. The cost of the version with 64 GB is 49 990 rubles, 128 GB — 54 990 rubles, the older version of the smartphone memory 256 GB will cost 64 990 rubles,” — said the representative of “MegaFon”. Tele2 said that the whole retail operator is built on the principle of franchising, in this regard, the decision to change prices accept themselves the owners of the business. “As a rule, lower prices for older models iPhone happens almost immediately after the official start of sales of the new devices of Apple”, — concluded in the press service of Tele2. The press service of Apple at the time of publication has not responded to the request of RNS.

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