The number of subscriptions to video (movies, linear TV and TV shows — without taking into account other platforms, such as sports services) in North America will grow by 110 million — 160 million in 2018 to $ 270 million in 2024-m. This is rough numbers — many households use more than one SVOD platform.
According to forecasts by Digital TV Research, by 2024, representing 77.8% of the households (94 million) subscribing to at least one SVOD platform. The average household will pay for 2.89 subscription. In 2018 at least one video service was signed by 70.0% of households (84 million), and the average subscriber paid for the subscription of 1.91 on the SVOD platform.
“Several high-profile launches SVOD services is inevitable. We expect that by 2024, Disney+ will have in the U.S. 25 million subscribers. The growth of Apple TV+ will be more modest and the number of subscribers by 2024 will total $ 8 million, This means that the Netflix share in the total will fall from 37% in 2018 to 25% in 2024, despite the fact that the company added 10 million subscribers,” explains senior analyst Digital TV Research Simon Murray.
SOURCE: Digital TV News
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