After the release of iOS 12.2 developers of applications and games for iPhone and iPad will be able to offer personal discounts on subscriptions. Developers will be able to do discounts for current subscribers and former by sending them special notice.
Application developers will be able to offer users up to 10 different promotions at the same time. Promotions will include discounts on subscriptions for a limited time. According to the description of the innovation on the Apple website, the maximum subscription for a reduced price is six months.
After the end of the special offer subscription will renew at the standard price, said Apple. Developers should inform users about this in order that clients refused to subscribe.
Similar innovation will be put into the Apple App Store for the Apple TV and the Mac App Store. Changes will occur in the 12.2 iOS, macOS Mojave 10.14.4 tvOS and 12.2, which will be released in March.