TASS, March 19. Social network Instagram began testing a new feature making online purchases directly through your app. This is stated in the message, published Tuesday in the online blog of the service.

“Today we [the function] Checkout in Instagram”, — stated in it. Now, when you find a product that you like, you can buy it without leaving the app”.

Now when viewing advertising messages in Instagram users can press the button “Checkout on Instagram” to select the desired product characteristics, such as size and color, enter your billing information and place your order right inside the app without going to third party sites. All notification of dispatch of order and delivery are sent directly via Instagram.

Function Checkout is still in the testing phase for ordinary and business users located in the territory of the United States. Blog Instagram lists a list of about 20 brands of goods which at the moment is already possible to place orders through Checkout.

That Instagram is working on the function of shopping online, in September last year reported by the portal The Verge. According to him, the company Facebook, which owns the service, is convinced that Instagram can expect significant market success of Internet Commerce. According to The Verge, the Instagram accounts have more than 25 million different companies and enterprises, with about 2 million of them are advertisers.

Service Instagram, for photos and videos, was launched in October 2010 and was originally intended only for mobile devices from Apple. In April 2012 the service became available to users of the Android platform. Then the company Facebook, which owns the eponymous social network, bought Instagram for $1 billion

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