Consumers choose the old model.
It is no secret that sales of the iPhone XS, Max XS iPhone and iPhone XR is far from a record. However, against the background of weak demand for the newest Apple smartphones, the most popular around the world scored an older and much more affordable model of the iPhone 7 and iPhone 8. This was stated by respected analyst Ming-Chi Kuo.
According to Kuo, now the market is experiencing significant growth in demand for the iPhone 7, iPhone 7 Plus, iPhone 8 and iPhone 8 Plus. The main reason is the relative affordability of smartphones. iPhone previous generations are sold at a greatly reduced price compared to the flagship, which makes them the choice for many buyers.
The analysts noted that the increased demand for the iPhone 7 and iPhone 8 observed even in the United States. The expert believes that for Apple this can be an additional hint at the need to cut prices of the flagship models in the future.
Despite the increased popularity of the iPhone 7 and iPhone 8, smartphone sales can’t compensate for the low demand for the iPhone XR, the expert said. In this regard, the analyst previously changed its forecast on iPhone sales in the first quarter of 2019 at a noticeably less optimistic.