The demand for the iPhone increased in Russia in 2018, despite a significant increase of prices of the flagship models of the iPhone XS, Max XS iPhone and iPhone XR. According to analysts from Canalys, sales of iPhone in Russia in 2018 increased by 16.3% compared to the previous year.
In 2018 Apple sold in Russia, 5.5 million iPhone. For comparison, in 2017, the company implemented among Russians 4.7 million of their smartphones. Growth of 16.3% is quite amazing, provided that the price of the iPhone in Russia has been increased due to the fall of the ruble.
Statistics from Canalys showed that demand for the iPhone decreased by the end of 2018. In the final quarter of the year, which traditionally is Apple’s most successful in terms of global sales, the Russians bought 11.2% less iPhones than in the same period of 2017.
Despite the increase in sales, Apple dropped to third place for the most successful manufacturers of smartphones in Russia. The above Apple has been Samsung — 7.5 million smartphones sold (a decline of 6.6% per year) and Huawei — 8.4 million of devices sold (an increase 167,9% per year).
For Chinese companies Huawei and Xiaomi last year was phenomenally successful on the Russian market. Huawei pulls confident leaders, Xiaomi is very close to Apple. For the year, Xiaomi has sold 4.6 million smartphones. The increase compared to the 2017 year was a record 237,5%.
At the beginning of 2019 Apple CEO Tim cook said that the company intends to reduce prices on the iPhone in the countries, local currency is being heavily dipped against the dollar over the last couple of years. Russia is definitely one of them. In this regard, it is expected that the new iPhone 11, iPhone 11 Max and iPhone 11R will be cheaper.