September 12, Apple held a traditional autumn presentation, which were presented to three new iPhone and Apple watch Series 4. The event almost certainly will be the most popular technology video. That showed in the Steve Jobs Theater, read our material.

Apple Watch Apple introduced the First Watch Series 4. So: the screen was on average 30% more, and it is embedded in a more slim and compact body. Mechanical feedback over a loud speaker, new microphone, new processor, gyroscope and accelerometer.

The focus of the Apple Watch Series 4 — human health. For example, the clock can determine a fall of the owner, and if it is some time not moving (perhaps, unconscious), the watch can call the ambulance, sending locations.

Apple Watch Series 4 is able to do ECG, and in PDF format, which is sent for analysis to the doctors. The device periodically checks the heart rhythm in the background and sends a notification about the signs of atrial fibrillation. Watch also alerts the user when heart rate goes beyond standard norms.

Speaker is optimized for phone calls, Siri commands and was 50% louder. The microphone was moved to the other side of the hull to reduce echo and enhance sound clarity. The watch is a specialized 64-bit dual-core processor, and runs a new model one day without recharging.

The back panel of the Apple Watch Series 4 made of ceramic and sapphire glass to provide better cellular models Cellular. In wheel Digital Crown added haptic feedback — the feeling clicks when scrolling.

Apple Watch 4 Series (GPS) will be available from 31 990 rubles. Starting Friday, September 14, they can be pre-order in 26 countries, and Series 4 (GPS + Cellular) — 16. Both models will go on sale Friday, September 21. In addition to the models in the aluminum chassis in silver, gold colors and shades of “space grey” and models made of stainless steel and silver color “black space” of the Apple Watch Series 4 now available in “gold” stainless steel.

iPhone XS iPhone XS Max New iPhone, introduced Phil Schiller — senior Vice President Applle. OLED displays Super Retina. Two sizes — 5.8 inches (iPhone XS) and 6.5 inches (iPhone XS Max). The new displays support Dolby Vision and HDR10.

Steel hull and an improved moisture and dust protection IP68 correspond to index — two meters of depth for up to 60 minutes. And smartphones can be dropped in salt water, and coffee and tea, and even beer.

In both models there is a new chip A12 Bionic is 6.9 billion transistors. The processor is made at the 7-nanometer process technology (the most modern production technology), and, says Phil Schiller, A12 Bionic is the fastest mobile processor in the world: it can handle up to five trillion operations per second. The smartphone is equipped with special stereo speakers and a 512 GB drive.

For the first time iPhone learn how to maintain macros. That is, the keys or their combinations can “hang” a certain sequence of actions, launch applications, and so on. As a demonstration of the capabilities of the screen, processor and speakers on the stage showed the game The Elder Scrolls. Looks really impressive.

Camera New 12 megapixel dual camera is equipped with a double optical zoom lens and dual optical image stabilization. The sensor works twice as fast. Smart HDR allows you to take pictures with better detail in bright and dark areas, and larger pixels increase the sharpness of the image and reduces noise in low-light conditions.

In the modern smartphone for getting good shots of the software as important as hardware. New iPhone produces a trillion operations for each shot. And as guarantees Schiller, Apple’s software in conjunction with the new process works very quickly and efficiently.

Redesigned and all the shooting modes. Especially effective is the new regime the side. Plus, for the first time in iPhone there was a feature adjustable depth of focus. And four MICS for stereo sound when shooting video.

About battery: stated that the new iPhone XS runs 30 minutes longer than the iPhone X and iPhone XS Max — as much as 90 minutes.

And now the most interesting and painful for many. iPhone XS iPhone XS Max will be available in three colors: silver, space gray and new gold shade, memory 64, 256 and 512 GB at a price of 87 and 96 990 990 rubles, respectively.

To be sold in Russia XS and XS Max will begin since September 28.

“Affordable” iPhone XR Apple also introduced “affordable” iPhone XR. The smartphone will be available in six colors. It has support for almost all the technologies that the iPhone XS. XR is also equipped with advanced LCD display — Liquid Retina with a diagonal of 6.1 inches and a powerful processor A12 Bionic system Neural Engine of the new generation, front camera TrueDepth with technology Face ID and rear camera with a single lens.

Back to the case: iPhone XR comes in six colors — white, black, blue, yellow, coral and red. On the rear glass panel of seven layers of special coating is applied that gives it some depth. Degree of protection of the new case from water spray and complies with the IP67 index (like last year’s “tens”), and throw on the phone with impunity, also tea, coffee and soda.

According to the company, iPhone, XR works on an hour longer than the iPhone 8. The camera supports the same shooting modes, and XS.

Ask: how much is “affordable” iPhone? Answer: it will be available for pre-order from Friday, October 19, and will go on sale Friday, October 26 at a price of 64 990 rubles.

Discuss? Experts and representatives of the market expressed a mixed attitude to the presentation. Tikhon Smykov General Director Inventive Retail Group (re:Store), says that Apple has significantly improved the functionality of the new version of the smartphone. In his opinion, correction for Russia is insignificant, while sales will grow as this happens every year when a new iPhone model.

But chief analyst at Mobile research group Eldar Murtazin sure that the price of 88 thousand rubles for the initial model XS and 128 thousand for top XS Max is prohibitively expensive for the Russian market, especially given the evolutionary (i.e., not very significant) update XS IPhone compared to the IPhone X.

This price has an impact on consumer demand for new vehicles, he said. According to Murtazin, the new smartphones will acquire only the most loyal members of the audience Apple and the others will either remain with the old phones, or will look in one direction to the other vendors.

Dmitry Bevza

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